Advertising Archives

AUDIENCEX Ranks Number 162 Fastest Growing Company on Deloitte’s 2019 Technology Fast 500™ Awards

AUDIENCEX is proud to announce that we have been named number 162 on the Deloitte 2019 Technology Fast 500™ Awards. With an impressive 709% revenue growth from 2015 to 2018, this multi-year expansion can be attributed to our full-funnel digital advertising solutions and high-impact creative services for brands and agencies.

Now in its 25^th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest growing media, telecommunications, life sciences and energy tech companies in North America. AUDIENCEX was ranked along with a wealth of well-known tech companies including StackAdapt, LiveRamp, Tealium, ZipRecruiter, and Hubspot. Awardees were selected based on fiscal year revenue growth over the past 3 years, including both private and public companies.

“Our team has built a truly multi-faceted tech stack, as well as a unique solution that helps marketers and agencies identify the optimal mix of platforms, channels, and budgetary allocations to meet each campaign’s individualized KPIs, and this truly disruptive offering is part of the reason why we continue to grow at such a rapid pace,” said Reeve Benaron, CEO and co-founder, AUDIENCEX.

AUDIENCEX works to streamline the complex world of digital marketing for marketers and agencies, through a unified and transparent approach to omnichannel marketing campaigns, designed to reach target audiences with precision and efficiency. Earlier this year, we announced record growth, fueled by the launch of tdX, our programmatic trading desk that works with 18 industry-leading platforms to fuel high-performance omnichannel campaigns for marketers and agencies who may not otherwise have access to these platforms.

“We can attribute our phenomenal growth over the past four years to our powerfully differentiated performance offerings that include expertise in delivering full-funnel omnichannel digital marketing campaigns, combined with proprietary reporting and attribution tools, as well as technology-driven in-house creative services,” said Jason Wulfsohn, COO and co-founder, AUDIENCEX.

Overall, 2019 Technology Fast 500 companies achieved revenue growth ranging from 166 percent to 37,458 percent from 2015 to 2018, with median growth of 439 percent.

Earlier in the year, AUDIENCEX also received recognition as number 416 on the INC5000 list of the fastest growing private companies in 2019. We are proud of this recent accolade and thank Deloitte for honoring us with this recognition.

If you would like to learn more about how AUDIENCEX can help deliver high-performing campaigns to find new customers and increase revenue, contact us. Our campaign strategists would love to talk about your goals, and how we can empower you to achieve them.

Finding the Best Digital Marketing Tactics for Your Campaign Goals

In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal.

Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through the Amazon DSP, without the monthly minimums normally required from this industry-leading platform.

A Beginner’s Guide to Programmatic Advertising

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising: a method that automates and optimizes the purchase of ad space, using machine learning to deliver the most effective ads to potential customers.

What is an Independent Trading Desk?

For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?

Let Your Brand Be Heard with Programmatic Audio Advertising

With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

Understanding Programmatic Advertising: RTB, DSP, SSP, and Trading Desks Defined

AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP, RTB – but understanding the way each of these systems works together is even more complicated. Today we’re going to walk through what a trade desk is and how it fits into the programmatic advertising landscape, along with many of these other acronyms.

Announcing a New Digital Marketing Scholarship

AUDIENCEX is focused on simplifying the complex world of digital advertising, and we understand that the demand for skilled digital marketers is only going to increase. We are focused on helping the next generation of digital marketers make their mark on our industry. To that end, we are excited to offer a digital marketing scholarship to a future leader in the digital marketing and media industry.

Pixels, Please!

Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling!

Integrating Search & Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness to conversion, the message should follow the customer and stay with them as you work to maintain and expand their business.

Managing, measuring, and optimizing these channels side-by-side allows for improved budgeting, bidding, and targeting decisioning. How can you run and optimize cross-channel campaigns simultaneously in a way that provides the best performance? How can you leverage data from one platform to improve performance in the other?

Our team of campaign strategists have put together a quick guide to help you integrate your search & social marketing for maximum impact. Fill out the form below to download the guide.