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December 10, 2020

Virtual Panel: What’s in Store for the Advertising Industry in 2021?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

2020 has been one for the record books, and 2021 is likely to bring more challenges to an ever-evolving industry. As marketers look to deal with the fallout from a cookie-less future, a global recession, and the ongoing COVID pandemic, adaptability and agility will remain more important than ever. 

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December 1, 2020

AUDIENCEX Giving Back

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Creative, Marketing

In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we’ve supported – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Venice Arts, Coral Vita, Nueva Vision Community Schools, Vision Care, and Blue Star Families. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.  

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November 17, 2020

Which DSP Is Right for Your Campaign?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign? 

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November 10, 2020

Best Practices for Native Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Insights, Marketing

Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.

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October 8, 2020

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights

Every consumer journey is different, and the path to making a purchase is not always the same. And this has never been more true than 2020, with the global COVID-19 pandemic changing not only the way we consume media and communicate, but the way we shop as well. As more and more consumers lean into online shopping, there are going to be even more potential customers online who may not already be familiar with your brand. In order to connect with this broad group of consumers, both prospecting and retargeting are critical tactics to a successful digital marketing campaign. 

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October 1, 2020

The Definitive Guide to Programmatic Advertising

  • Posted By : Adam Gante/
  • 0 comments /
  • Under : Advertising, Marketing

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.

Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.

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September 4, 2020

A Guide to Programmatic Audio Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising

With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Today, digital audio reaches a wealth of diverse and highly engaged audiences. Although people still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

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August 27, 2020

Understanding Native Advertising with Taboola

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

So many brands are jumping on the native advertising bandwagon. As one of the most engaging channels in programmatic advertising, native seems to pop up in almost every campaign strategy conversation we have with our marketer and agency clients. And because there is so much talk around native, we get a lot of questions about how to optimize these campaigns so that they are most effective. So we decided to go straight to the source, and bring in one of our native partners, Taboola, to help answer some common questions about native advertising. 

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August 17, 2020

Webinar: Introduction to Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Announcements, Events & Webinars, Marketing, Technology

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!

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August 7, 2020

What is Digital Out-of-Home (DOOH) Advertising?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Throughout the day, marketers have many opportunities to engage with consumers.

There are touchpoints that provide channels for this engagement – our computers, our televisions, our phones. As consumers move through their day, they are also physically moving through the world. When consumers are on the go, the number of channels available to reach them drops, limiting marketers to out-of-home and mobile media.

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RECENT POSTS:
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  • Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan
  • Webinar: Programmatic Advertising without Cookies
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