AUDIENCEX helped Xbox promote the launch of a new game focused towards soccer enthusiasts.

20%

Lift in sales since product launch

100%

CTR over goal

20M

Impressions

Client:
Xbox

Vertical:
Retail

Services:
Programmatic Display and Mobile

Goal


Xbox partnered with AUDIENCEX to strategize and execute a highly targeted campaign surrounding a new game release geared towards soccer enthusiasts and gamers.

Strategy


AUDIENCEX used targeted display and mobile ads towards soccer lovers. We collected this first-party data and created a look-alike campaign to increase overall campaign reach. Throughout it all, we monitored best performing sites and optimized accordingly (ensuring all ads ran in a brand safe environment).

Results


The product launch was a great success and exceeded the client goals, with a CTR 100% over goal and a 20% lift in sales since the product launch. The lookalike campaign and highly targeted display and mobile ads drove most of the sales, and as a result, Xbox continues to partner with AUDIENCEX for product launches.

BACK TO CASE STUDIES

Related Case Studies


Are You Ready for the Power of X?

Let's Talk