AUDIENCEX helped Xbox promote the launch of a new game focused towards soccer enthusiasts.
20%
Lift in sales since product launch
100%
CTR over goal
20M
Impressions
Client:
Xbox
Vertical:
Retail
Services:
Programmatic Display and Mobile
Goal
Xbox partnered with AUDIENCEX to strategize and execute a highly targeted campaign surrounding a new game release geared towards soccer enthusiasts and gamers.
Strategy
AUDIENCEX used targeted display and mobile ads towards soccer lovers. We collected this first-party data and created a look-alike campaign to increase overall campaign reach. Throughout it all, we monitored best performing sites and optimized accordingly (ensuring all ads ran in a brand safe environment).
Results
The product launch was a great success and exceeded the client goals, with a CTR 100% over goal and a 20% lift in sales since the product launch. The lookalike campaign and highly targeted display and mobile ads drove most of the sales, and as a result, Xbox continues to partner with AUDIENCEX for product launches.
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