The San Diego Civic Theatre came to AUDIENCEX in hopes of building an awareness campaign that would lead to more ticket sales for its Hello Dolly show. Over the course of two months, this display campaign helped to build strong interest in both the theater and the show.
4x
Growth in Ticket Sales
$50
CPA
0.2%
CTR
Client:
San Diego Civic Theater
Vertical:
Entertainment
Services:
Programmatic Display
Goal
With the classic musical comedy quickly approaching, the San Diego Civic Theatre sought to increase excitement and awareness for Hello Dolly. They turned to AUDIENCEX to create a robust marketing campaign and assist with promotion as well as ticket sales.
Strategy
AUDIENCEX built a campaign with strong, interactive creative ads. Consumer engagement levels grew as the creatives transitioned from static to animated display ads through the duration of the campaign.
Tactics
AUDIENCEX utilized customized prospecting and retargeting tactics specifically for the San Diego Civic Theatre, in order to reach the proper target market and successfully convert those who were interested in the show.
Results
AUDIENCEX helped the San Diego Civic Theatre raise awareness for its Hello Dolly show and reach ticket sale goals—selling out the opening show. Inspired by the results, the client chose to extend the campaign and utilize AUDIENCEX for several other upcoming shows.
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