AUDIENCEX elevated awareness of and interest in QuickLabel’s Kairo printer, generating a significant amount of leads and revenue.
88M
Impressions
300+
Conversions
208%
Lead Generation Growth YOY
Client:
AstroNova
Vertical:
B2B
Services:
Programmatic Display and Paid Search
Goal
QuickLabel was looking to generate leads for Kairo, an industry-leading color label printer. They turned to AUDIENCEX to execute a full-funnel search marketing campaign from prospecting & retargeting, with the ultimate goal of converting consumers.
Strategy
AUDIENCEX targeted small-to-medium sized business owners of wholesale and direct-to-consumer brands with in-house product assembly or packaging.
Tactics
Leveraging sophisticated look-alike modeling, AUDIENCEX was able to identify prospects, retarget users who exhibited interest, and increase conversion rates. Paid search efforts allowed QuickLabel to captivate new audiences and increase awareness for the brand and product.
Results
AUDIENCEX delivered over 88 million impressions, achieved over 300 conversions, and drove 208% lead generation growth year-over-year. 88 million impressions, achieved over 300 conversions, and drove 208% lead generation growth year-over-year.
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