The Digital Summit event series is in full swing, having already stopped at several cities across the U.S. this year. As a sponsor for the event, AUDIENCEX has traveled with the Summit to a handful of states, where we’ve expanded our knowledge of the advertising ecosystem, met talented professionals in the industry, and shared our story with others.
The next stop on the list is Denver, Colorado! Hosted from June 25th to the 26th, this event will take place at the Denver Performing Arts Complex and will attract thousands of marketing executives and influencers for more than 2,100 minutes of quality content.
Attendees will have the opportunity to hear from a ton of knowledgeable executives in the field, in over 75 sessions and workshops. Here’s what we’re looking forward to most:
Beyond Personas and the Customer Journey: The Next Step for CX Success — June 25th, 8:30am-12:30am (Stage 3)
Michael Salamon from Lousy talks about using existing strategy, customer research, and journey mapping to inform upcoming activities.
Winning at SEO with a Growth Mindset — June 25th, 2:30pm-3pm (Stage 6)
Eli Schwartz from SurveyMonkey discusses testing, setting up an ideal SEO experiment, and cracking the secret for hidden growth.
Putting Experiences, People, and Accounts at the Center of Your B2B Marketing Strategy — June 25th, 3:20pm-3:50pm (Stage 6)
Bob Conklin from Marketo explains how you can adapt an experience-first approach to B2B sales and drive revenue through inbound, outbound, and lead management.
Save Money and Increase Revenue with Data-Driven Marketing — June 26th, 2:25pm-2:55pm (Stage 6)
John Sellwood from Search Laboratory speaks about analyzing your digital marketing activities, using insights to shape your future plans, and leveraging data science.
Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage — June 26th, 3:55pm-4:25pm (Stage 4)
Brian Lahey from Genius Monkey talks about the benefits of data collection and artificial intelligence in reaching your ideal customer.
View the full event agenda here and make sure to stop by the AUDIENCEX booth when you’re there!
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