Football helmet company Xenith tasked AUDIENCEX with driving ecommerce sales, specifically focusing on the customizable helmets the brand offers. Client key performance goal was a 3:1 ROAS using paid search.


The campaign implemented a mix of brand, non-brand, shopping, and remarketing lists for search using Google AdWords. A programmatic display campaign supplemented the paid search efforts.


For the month of June, paid search and display combined drove over 900 conversions for a 12:1 ROAS – four times the client goal. This performance sustained through the rest of the summer, with the campaign driving over achieving an ROAS of 20:1 for the months of July and August. Because of the ongoing success of this campaign, especially with the successes seen with SEM, the client increased budget for the channel by over 300%.

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