WHIL
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Goal

Corporate wellness company Whil tasked AUDIENCEX with promoting its e-book about the competitive advantage of mindfulness. The multi-channel campaign blended paid search, native advertising, and display with a heavy emphasis on Facebook as a marketing channel.

Tactics

We targeted users on Facebook using an existing email database provided by the client, and created a lookalike audience based off those users. The campaign also targeted users interested in mindfulness and wellness topics, as well as human resources managers and related positions. To prevent ad fatigue, there was a creative refresh midway through the flight.

Results

After running for two months, the campaign saw a CTR of 1.34% and drove 115 downloads of the e-book. The lookalike tactic saw the strongest performance, driving 68% of all conversions. The client reacted very positively to the campaign, specifically pointing to the high quality of leads generated.

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