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AUDIENCEX was quite successful in garnering awareness for UCLA’s Executive MBA program, increasing visits to the program page as well as driving applications from qualified students.

27 MILLION

Impressions delivered

58K

click engagements garnered

33K

Post-view site visits achieved

GOAL

UCLA sought to increase awareness for its Executive MBA program among managers and candidates considering similar programs on the West Coast. They turned to AUDIENCEX to deploy a robust marketing strategy fueled by data and strong targeting capabilities.

STRATEGY

To make every impression count, AUDIENCEX employed a series of advanced data targeting techniques to place campaign messaging in front of the proper audience, and in the right context. This included utilizing third-party data segments from data partners like Blue Kai and Exelate to target audiences based on their employment status, professional titles, and other strategic parameters.

TACTICS

In order to minimize wasted exposures, AUDIENCEX employed anonymous financial data to gauge viability and target candidates who had searched for similar programs. Site visitors were then segmented to identify the most highly-engaged audiences for retargeting.

RESULTS

AUDIENCEX drove considerable new applicants in the first term, with the school continuing to find success with the new messaging as it expanded its digital campaign to more channels for the 2017-18 school year.

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