click engagements garnered
Post-view site visits achieved
UCLA sought to increase awareness for its Executive MBA program among managers and candidates considering similar programs on the West Coast. They turned to AUDIENCEX to deploy a robust marketing strategy fueled by data and strong targeting capabilities.
To make every impression count, AUDIENCEX employed a series of advanced data targeting techniques to place campaign messaging in front of the proper audience, and in the right context. This included utilizing third-party data segments from data partners such as BlueKai and eXelate to target audiences based on their employment status, professional titles, and other strategic parameters.
In order to minimize wasted exposures, AUDIENCEX used additional data to gauge viability and target candidates who had searched for similar programs. Site visitors were then segmented to identify the most highly-engaged audiences for retargeting through programmatic display.
AUDIENCEX drove considerable new applicants in the first term, with the school continuing to find success with the new messaging as it expanded its digital campaign to more channels for the upcoming school year.