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GOAL

The Alternative Board provides business coaching and advisory services to help small businesses grow and improve across the globe. They tasked AUDIENCEX with helping drive downloads of their industry whitepaper and information requests for users to join local business advisory boards.

TACTICS

Using the targeting capabilities available on LinkedIn, we reached an audience of small business owners and encouraged signups for the local business advisory boards. The second phase of the campaign promoting downloads of the industry whitepaper began midway through the flight, using insights gathered from the first phase to guide targeting and messaging.

RESULTS

The campaign has increased information requests for users to join the local business advisory boards by 60% month-over-month, and has achieved a high impression delivery.

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