Southern California Ford

Goal

The objective of this campaign was to drive Spanish speaking in-market automotive consumers to San Diego, Southern California, and Northern California Dealer sites.

Tactics

AUDIENCEX targeted Ford’s 30 second commercials to in-market Spanish speakers within each major California DMA through the channels of desktop, mobile, and tablet devices.

Results

We were able to gain 3x the site activity on each of the dealers’ sites, while capitalizing on weekend sales events.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google