Southern California Ford
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The objective of this campaign was to drive Spanish speaking in-market automotive consumers to San Diego, Southern California, and Northern California Dealer sites.


AUDIENCEX targeted Ford’s 30 second commercials to in-market Spanish speakers within each major California DMA through the channels of desktop, mobile, and tablet devices.


We were able to gain 3x the site activity on each of the dealers’ sites, while capitalizing on weekend sales events.