Southern California Ford
We use cookies to offer you a better browsing experience. If you continue to use this site, you consent to our use of cookies.

Goal

The objective of this campaign was to drive Spanish speaking in-market automotive consumers to San Diego, Southern California, and Northern California Dealer sites.

Tactics

AUDIENCEX targeted Ford’s 30 second commercials to in-market Spanish speakers within each major California DMA through the channels of desktop, mobile, and tablet devices.

Results

We were able to gain 3x the site activity on each of the dealers’ sites, while capitalizing on weekend sales events.