Prezi
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Goal

Prezi approached us to help increase their brand recognition, drive lower-cost acquisition of new users and gain market share from other SaaS competitors.

Tactics

We deployed a combination of social and display campaign activity to support brand visibility and awareness; retargeting and prospecting for acquisition; and created a customized Prezi Network to ensure brand-safety.

Results

Prezi’s saw dramatic year-over-year increases in brand recognition, size of user-base and market-share in an increasingly competitive category dominated by legacy brands.