MSI achieved a significant increase in brand awareness and sales, helping to gain early visibility and market share over its competitors.


On a mission to elevate its brand perception, MSI enlisted AUDIENCEX to evolve the company’s positioning from a component manufacturer to a major consumer electronics brand alongside powerhouses like Microsoft, HP, and Dell.


AUDIENCEX repositioned and reintroduced the brand via a comprehensive and innovative omnichannel campaign across social, online, and print channels.


Taking a social-first mindset, AUDIENCEX was able to build awareness and excitement around a series of individual product launches for MSI.


AUDIENCEX drove a sizable lift in brand awareness & sales, both via traditional retail partners and online, helping MSI earn market share and traction in the consumer electronics industry.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google