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MSI achieved a significant increase in brand awareness and sales, helping to gain early visibility and market share over its competitors.

GOAL

On a mission to elevate its brand perception, MSI enlisted AUDIENCEX to evolve the company’s positioning from a component manufacturer to a major consumer electronics brand alongside powerhouses like Microsoft, HP, and Dell.

STRATEGY

AUDIENCEX repositioned and reintroduced the brand via a comprehensive and innovative omnichannel campaign across social, online, and print channels.

TACTICS

Taking a social-first mindset, AUDIENCEX was able to build awareness and excitement around a series of individual product launches for MSI.

RESULTS

AUDIENCEX drove a sizable lift in brand awareness & sales, both via traditional retail partners and online, helping MSI earn market share and traction in the consumer electronics industry.

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