MICROSOFT HEALTH VAULT
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Goal

SK-II is a luxury Skin Care line that sells a wide variety of products on their e-commerce site. Our goal was to promote the Mid-Day Essence Spray, and the Essential Power Kid, and to drive likely shoppers to their site.

Tactics

Build public relations activity at key industry trade events like RSNA (Radiological Society of North America), deploy PR content across multiple channels from social to email marketing, and partner with key influencers, from health care professionals, imaging centers and consumers. Support this effort with print, online display and social as a way to drive free downloads and demos.

Results

Candelis developed tremendous brand equity via its partnership with Microsoft Health Vault, helping to build their primary business supporting large OEMs like Philips, GE and Siemens, while Microsoft Health Vault was able to use a highly innovative technology and product benefit story to gain awareness, relevance and engagement from the vast population of Americans looking for better online tools to help them manage their personal healthcare needs.