LivItaly’s Facebook efforts were plateauing, and they wanted to explore other avenues to attract new customers for their tours.


We used display to activate the top of the funnel, with a mix of lookalike prospecting, retargeting, and third-party data targeting to introduce American and Canadian consumers to the LivItaly brand.


Achieved a 12:1 ROAS, far exceeding the goal of 2:1 ROAS. CPA was $54 and the aggregate CPM was $4.81.

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