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GOAL

LivItaly’s Facebook efforts were plateauing, and they wanted to explore other avenues to attract new customers for their tours.

STRATEGY

We used display to activate the top of the funnel, with a mix of lookalike prospecting, retargeting, and third-party data targeting to introduce American and Canadian consumers to the LivItaly brand.

RESULTS

Achieved a 12:1 ROAS, far exceeding the goal of 2:1 ROAS. CPA was $54 and the aggregate CPM was $4.81.

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