German promotional products manufacturer, HACH, partnered with AUDIENCEX to run a campaign that would ultimately lead to an increase in leads and sales.


Goal

The main goal for HACH’s campaign was to build up brand awareness amongst a niche audience of consumers aged 25-45, who act as the decision makers amongst their peers. These people would have shown some interest in HACH and their competitors, further making them a key target for the brand.


Strategy

AUDIENCEX created high impact display and mobile ads for a 3-month flight. With a mix of lookalike prospecting, retargeting, and third-party data targeting, the campaign aimed to reach a very highly engaged audience.


Results

The campaign beat its ROI goal by a whopping 137%, with a 74% better conversion per click than any other partner, and better cost per order and cost per lead than expected.

137%

Above ROI

74%

Conversion Per Click

37M +

Impressions

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