Goal
goHUNT provides hunting enthusiasts a powerful insights tool through their Insider offering and turned to AUDIENCEX and their industry-best programmatic technology solutions to increase online registrations, with the goal of exceeding a $50 CPA.
Tactics
AUDIENCEX launched a programmatic display campaign targeting both look-alikes based on their existing Insider registrants, as well as site retargeting for audiences engaging with the goHUNT site without having yet registered.
Results
The campaign dramatically exceeded both CTR goals and delivered an aggregate and scaleable campaign CPA below $30, compared to their goal of $50 CPA.
