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Goal
goHUNT provides hunting enthusiasts a powerful insights tool through their Insider offering and turned to AUDIENCEX and their industry-best programmatic technology solutions, powered by RocketFuel, as a way to increase Insider registrations online, and with the goal of exceeding a $50 CPA.
Tactics
AUDIENCEX launched both look-a-like audience targeting based on existing insider registrants, as well as site retargeting for audiences engaging with the goHUNT site without having yet registered, with ad delivery deployed programmatically using RocketFuel’s Moment Scoring technology.
Results
The campaign dramatically exceeded both CTR goals and delivered an aggregate and scaleable campaign CPA below $30.
