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AUDIENCEX helped Etco Homes reach millions of potential customers through a smartly targeted campaign, driving a significant increase in engagement. As a result, 118 Advertising has continuously renewed the campaign with AUDIENCEX.

0.4%

CTR achieved in Q1 of 2019

17 BILLION

Impressions served

30K

Clicks generated

GOAL

118 Advertising sought to increase awareness for the real estate, design, and architecture services provided by Etco Homes. They turned to AUDIENCEX to assist in building the Etco brand image and reach audiences at scale.

STRATEGY

To reach likely home buyers, AUDIENCEX executed a programmatic display campaign that targeted high net worth individuals in the Los Angeles, Orange County, and San Francisco areas whose online behavior indicated an active interest in the real estate market.

TACTICS

Third-party data was utilized for savvy prospecting, geo-targeting, and retargeting of potential customers.

RESULTS

AUDIENCEX’s campaign helped Etco Homes build awareness of its services to millions of consumers, increasing CTR by 2x along the way. Thanks to stellar performance & ROAS, the client has renewed the campaign multiple times.

“We have been seeing big success with Etco! The campaigns have met or exceeded the projected goals every month and we are extremely happy with the consistent results.”

ETCO

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