Increase in CTR
118 Advertising sought to increase awareness for the real estate, design, and architecture services provided by Etco Homes. They turned to AUDIENCEX to assist in building the Etco brand image and reach audiences at scale.
To reach likely home buyers, AUDIENCEX executed a programmatic display campaign that targeted high net worth individuals in the Los Angeles, Orange County, and San Francisco areas whose online behavior indicated an active interest in the real estate market.
Third-party data was utilized for savvy prospecting, geo-targeting, and retargeting of potential customers.
AUDIENCEX’s campaign helped Etco Homes build awareness of its services to millions of consumers, increasing CTR by 2x along the way. Thanks to stellar performance & ROAS, the client has renewed the campaign multiple times.