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GOAL

Discover DeSoto was promoting their Balloons Over DeSoto summer event, with the goal of driving as much awareness and exposure for the event as possible.

STRATEGY

AUDIENCEX targeted 5 DMA’s across Louisiana and Texas through lookalike prospecting, retargeting and behavioral targeting to reach users potentially interested in attending the event.

RESULTS

The CTR increased 76% over the previous flight. Overall CTR was 0.23%, while retargeting and 3rd Party targeting achieved a 0.46% CTR.

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