1800FLOWERS.COM
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Goal

Develop a launch campaign that is social by design to introduce a revolutionary new form of social gifting to Generation-Y consumers.

Tactics

A data driven social content strategy that introduces content into naturally occurring social conversations that employed the hashtag #justbecause.

Results

A 78% increase in unique visitors to the 1800flowers.com site, ushering in a new demographic to the family of products, and driving non-occasion based gifting across all categories.