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Usha Samuel is a Sales Director at AUDIENCEX from Native Touch where she was the Vice President of Sales, spearheading strategy for mobile advertising solutions to help clients build custom targeted products for campaigns. Prior to that she led the start-up sales operations for InMobi in Canada, playing a key role as brand ambassador for global mobile advertising and discovery platforms. BBC.com directed advertising sales across digital platforms for multiple entities—BBC.com, BBC.com Video (On-demand and Live), BBC Mobile, BBC News Apps, IPTV, BBC iPlayer and Lonely Planet.com/Apps; Her creative and unique perspective brings experiences from across global markets. Usha earned her Bachelor of Arts in Economics and Political Science and Masters of Arts in International Relations from Mumbai University.

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