Dana joins AUDIENCEX as Sales Director (East coast) after 6.5 years account managing and eventually running sales in Canada for The Exchange Lab. Her experience in programmatic runs deep; having been immersed in the early days of RTB and proving digital automation as a powerful model to agencies and brands alike. Her consultative approach underpinned by a strong push for education and transparency in the space allowed her to create lasting relationships and open many doors. The Exchange Lab was eventually acquired in December 2015 by WPP‘s groupM. Dana lives and works in Montreal, Canada and is fluent in French.