Mike Luong is a Paid Search and Social Analyst at AUDIENCEX. He initially had aspirations to become a sports therapist after studying Kinesiology at Cal State Long Beach but quickly changed career paths after developing a true passion for digital marketing during a summer internship. Mike brings over five years of digital advertising experience across multiple channels, including search, social, display, mobile, native, and video. He has managed paid media efforts for national brands such as Toyota, Farmers Insurance, and Natural Grocers. In addition to his existing experience, Mike is constantly learning and testing new trends and strategies from within the ever-changing ad tech space.