Lauren came to AUDIENCEX after building out West Coast partnerships and revenue for AcuityAds (ACUIF), starting out as the sole territory lead. Over her 4+ year tenure, Lauren helped see the company go public and acquire 140Proof, Visible Measures and ADMan SSP. Touching upon all facets of Acuity’s tech stack, Lauren worked with agencies, brands and marketers to strategize effective cross-channel investment with a focus on performance-driven advertising. Lauren is Co-Head of mBolden’s (formerly Women in Wireless) LA Chapter, championing women in leadership in the mobile, digital and tech industries. Lauren has participated in speaking engagements focused on the programmatic education of marketers, and has helped author case studies, and content related to her work. Lauren graduated with honors from New York University where she double majored in Journalism and American & British Literature.