Joe Horine is the Director of Strategy at AUDIENCEX. He has a bachelor’s degree in Business with an emphasis on Marketing, and a minor in Communications, from Miami University (Ohio). Joe started his career in a rotational program with Nationwide Insurance, before landing in Marketing Analytics focused on supporting Nationwide’s Brand, Digital, and Direct Marketing efforts. He then shifted to focus on consulting within the Digital attribution and optimization space, as a member of Neustar’s Advisory Services team. Joe brings experience across multiple industry verticals, end to end experience in campaign planning, execution, and measurement, as well as a deep understanding of the power of actionable insights to help drive successful customer engagements with AUDIENCEX.