LEAD PROGRAMMATIC TRADING SPECIALIST
Grace was born and raised in Shanghai, China. After receiving her Bachelor’s Degree in Advertising, she moved to the United States and pursued a Master’s Degree in Strategic Communications from the University of Missouri-Columbia. She started her digital advertising career at an agency before moving to ADARA, a tech start-up company. She successfully trafficked, launched and managed hundreds of digital advertising campaigns including the top brands such as Marriott, United, Universal Studios and Amtrak and led a global team of campaign managers to achieve clients KPIs. Her expertise is in programmatic media buying by troubleshooting issues, optimizing campaign performance, and analyzing data to provide insights. She brings over 7 years of experience in digital advertising and her knowledge of multiple platforms (TTD, DCM, DBM, Facebook) to AUDIENCEX. Grace is constantly learning new trends and technology of the advertising industry.