Get a better grasp of the programmatic supply chain at the Digiday Programmatic Marketing Summit, hosted in Austin, Texas from May 29th to the 31st. Attendees can expect to gain a deeper understanding of programmatic advertising while also diving into the state of the industry and the challenges that are arising.
At the Digiday Programmatic Marketing Summit, hundreds of senior executives from leading agencies and brands come together for thoughtful discussion about the platforms and tools they actively use to improve efficiency and effectiveness.
Not only does this mean there’ll be ample opportunity to network with other successful professionals in the advertising ecosystem, but it also means there will be a ton of learning opportunities as well. Here’s what we’re looking forward to most:
Evaluating Your Programmatic Partner — Day 1, 3:25pm
Josh Hare, SVP of Sales at Adelphic, shares how you can know if you’re getting enough from your programmatic partner, in order to understand the customer journey and achieve your goals.
What Privacy is Doing to Your Audience Strategy — Day 1, 3:35pm
Kolin Kleveno, SVP/Head of Programmatic at 360I, explains how programmatic marketers can maintain a cohesive audience strategy in the face of privacy regulations and increasingly stringent privacy policies by Apple, Mozilla, and Google.
The Next Generation of Digital Advertising: A dialogue with Uber on taking ownership over their programmatic strategy — Day 2, 10:50am
Joseph Luchs, VP of Enterprise at Beeswax, speaks about why Uber in-housed their programmatic advertising and how owning their own bidding and optimization strategies has empowered them to scale their digital advertising efforts.
So Much Regulation, So Little Time — Day 3, 10:20am
Find out what GDPR means for data strategy and the industry as a whole and how agencies, brands, platforms, publishers, and ad tech companies can work together to regain trust.
Digiday takes a global view of the media and marketing industries and connects with audiences through web, email, podcasts, a quarterly magazine, a membership program, and in-person events. The Digiday Awards program recognizes innovation, creativity, and excellence in the fields of publishing, content marketing, advertising, advertising technology, and video.
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