Webinar: Recession-Proof Creative and Messaging with Taboola
On our recent webinar, we kept the conversation going around the economic pressures that are affecting all marketers to some extent.
As we continue to consider how to best approach the current downturn, inflation, and other stressors to the economy, we’ve turned our attention to messaging and creative. We know that getting your brand in front of the right audience is simply the first challenge; what you say once you reach them is also vital to your marketing performance.
Now available on demand, AUDIENCEX was pleased to be joined by our guest presenter, Joseph Gualtiere, Creative Strategist from our partner, Taboola, alongside Philip Lundgren, Graphic Designer at AUDIENCEX. Our speakers shared insights on how to best adapt creative and messaging for our current economic climate, detailed high-impact formats and tech that can help engagement, and looked at how to implement and leverage creative assets throughout the omnichannel landscape.