It’s obvious that the political landscape is only getting more contentious, and advertising in the space is increasingly competitive. With spending in the 2022 midterms projected to be on par with the 2020 presidential election at a record-setting $9 Billion, it’s more important than ever to approach your advertising with an informed and empowered strategy that leverages the full potential of omnichannel.
AUDIENCEX was recently joined by our partners at Magnite and Vistar Media for a roundtable webinar, where we discussed the political advertising landscape in this pivotal midterm year. We talked about the challenges that political advertisers are facing in this cycle and how traditional approaches can best be supported by adopting new tactics and channels across the full digital ecosystem to find the correct audience and engage them meaningfully in our increasingly fragmented digital landscape.
Dan Fairclough, Head of Specialized Demand, Magnite
Dave Rivera, Head of Channel Partnerships, Vistar Media
Dave Asch, VP of Sales, AUDIENCEX
Rickey Bijlani, Senior Director of Marketing, AUDIENCEX