With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By...
Native programmatic advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising...
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad...
While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing:...
To have programmatic advertising explained clearly, it must be broken down into separate components: buying and selling. Programmatic advertising, which...
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that...
2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected...