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private marketplaces

Programmatic Advertising Explained

To have programmatic advertising explained clearly, it must be broken down into separate components: buying and selling. Programmatic advertising, which...

Programmatic

What Is a Private Marketplace (PMP)?

People love getting invited to exclusive events, like early screenings of movies or private dinners with higher-ups in a given...

What Is a Self-Serve DSP and How Can Marketers Use It?

A Guide to Programmatic Audio Advertising

How To Prepare for a Cookieless Future: An Advertiser’s Guide

An Expert’s Guide to Programmatic Targeting

An Expert’s Guide To the CTV Landscape

A Guide To Programmatic Advertising for Small Businesses

How To Reach Niche Communities with Programmatic Advertising

Optimizing Your Paid Search Campaigns

What is Paid Search Marketing?

Webinar: Paid Search During COVID-19

Using Geofencing Ads & Geotargeting

Customer-Centric Marketing Strategy: Tips and Examples

2024 Political Campaign Ads and Their Impact on the Media Landscape

Email Compliance: Ensuring Your Email Marketing Is Legal

Webinar – Clicks to Conversions: Deconstructing Omnichannel Advertising

Webinar – Find Your Audience: Tech-Driven Targeting

Webinar – aX Roundtable: AI in Programmatic Advertising

Q4 2024: Holiday Marketing Guide

Privacy and Performance After Google’s Cookie Change

A Guide to Assessing AI Maturity in Marketing

private marketplaces

Programmatic Advertising Explained

What Is a Private Marketplace (PMP)?

Customer-Centric Marketing Strategy: Tips and Examples

2024 Political Campaign Ads and Their Impact on the Media Landscape

AI Sentiment Analysis: What It Is, How It Works, and How To Use It

Customer-Centric Marketing Strategy: Tips and Examples