2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
Social media has evolved over time to become one of the most popular sources of information, entertainment, and connectivity, as...
With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Today, digital audio...
While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year....
Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen...
When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...
In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
Understanding retargeting vs. remarketing can help you reach visitors who are already interested in your brand by bringing potential customers...
The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...