• September 24, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    A Guide To Programmatic Advertising for Small Businesses

    Programmatic

    How To Reach Niche Communities with Programmatic Advertising

    Strategy

    Using Digital-Out-of-Home as a Performance Channel

    Strategy

    How Advertisers Can Use Convergent TV

    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    What Is Social Commerce and How Does It Work?

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

  • Strategy
    Strategy

    The Role Of Data Science in Advertising

    What Your Demand Generation Metrics Are Telling You

    7 Common Challenges Independent Advertising Agencies Face

  • Webinars
    Webinars

    Webinar – aX Roundtable: AI in Programmatic Advertising

    Webinar – Beyond Awareness: Digital Out-of-Home for Performance

    Webinar: Unified TV Marketing Across a Fragmented Landscape

  • Guides
    Guides

    Q4 2023: Holiday Marketing Performance Guide

    How To Build and Measure Brand Affinity

    How To Reach Niche Communities with Programmatic Advertising

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DSP

Announcements

Announcing a Partnership with MediaMath to Provide Self-Serve DSP Access to Performance Marketers

We are proud to announce a partnership between AUDIENCEX and MediaMath that will offer mid-tier performance marketers and agencies self-serve...
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Definitive Guide to Programmatic Advertising by AudienceX
Programmatic

The Definitive Guide to Programmatic Marketing and Programmatic Advertising

Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
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Programmatic

What is Multichannel Marketing?

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention...
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Programmatic

Programmatic Advertising Explained

To have programmatic advertising explained clearly, it must be broken down into separate components: buying and selling. Programmatic advertising, which...
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Programmatic

Using Geofencing Ads & Geotargeting

Geofencing Advertising & Geotargeting Basics Geotargeting and geofencing advertising are important to a marketing campaign for their use of location...
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Programmatic

What Is an Independent Trading Desk?

For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your...
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Announcements

Reach In-Market Shoppers on Amazon Advertising

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through...
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Programmatic

Understanding Programmatic Advertising: RTB, DSP, SSP, and Trading Desks Defined

AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP,...
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NEWSLETTER

Recent Posts

  • The Role Of Data Science in Advertising
  • A Guide To Programmatic Advertising for Small Businesses
  • High-Impact Ads: Definition, Uses and Examples
  • Exploring the Future of Audience Measurement
  • Q4 2023: Holiday Marketing Performance Guide

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Zeen Widget

Technology

The Role Of Data Science in Advertising

Programmatic

A Guide To Programmatic Advertising for Small Businesses

Creative

High-Impact Ads: Definition, Uses and Examples

Technology

Exploring the Future of Audience Measurement

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