Marketers today are drowning in audience data. We get data every time we send an email, or launch a campaign...
To have programmatic advertising explained clearly, it must be broken down into separate components: buying and selling. Programmatic advertising, which...
Chances are, you’ve heard the word pixel thrown around when it comes to monitoring advertising performance, but what exactly is...
Geofencing Advertising & Geotargeting Basics Geotargeting and geofencing advertising are important to a marketing campaign for their use of location...
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year....
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to...