As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the...
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen...
As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday...
While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year....
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...
Agencies and brand marketers alike need to optimize the targeting of their potential audience on a more personal level to...
When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...
As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...