• March 26, 2023
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    How Advertisers Can Use Convergent TV

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    What You Need to Know About Bid Shading

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    Native Advertising and How to Use It Today

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    What Is Programmatic Marketing?

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    Programmatic Audio Advertising in This Moment

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    Webinar: Paid Search During COVID-19

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    Using Geofencing Ads & Geotargeting

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    5 Key Trends for Digital Advertising in 2020

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    The 5 Benefits of Programmatic Advertising

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    How To Make the Most Out of Pre-Roll Advertising

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Creative

Insights

Driving Consumer Engagement with High Impact Mobile Ads

As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
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MarketingProgrammaticSocial

Benefits of Paid Social Advertising

Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen...
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Programmatic

Webinar: How to Increase your ROI with High-Impact Mobile Advertising

Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3...
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Insights

CTR vs CPA: How to Determine The Right Success Metric for Your Campaigns

When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...
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Insights

5 Key Trends for Digital Advertising in 2020

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
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Insights

The Top 20 Performance Marketing Strategies for 2020

The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
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Insights

Avoiding Archaic Success Metrics in Marketing

While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year....
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Programmatic

Finding the Best Digital Marketing Tactics for Your Campaign Goals

In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
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Insights

Changing Seasons and Shifting Creatives with Dynamic Content Optimization

As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday...
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Insights

Creative Married to Data is the Marketer’s Best Tool

Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...
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CreativeMarketingProgrammaticStrategy

How to Personalize Creative by Audience Segment

The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
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Insights

Dynamic creative: the intersection of the customer journey and the brand story

At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the...
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  • How To Make the Most Out of Pre-Roll Advertising
  • Brand Marketing: How To Break Through the Noise
  • 10 Crucial User Engagement Metrics You Should Be Measuring
  • Webinar: Unified TV Marketing Across a Fragmented Landscape
  • How Advertisers Can Use Convergent TV

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Strategy

How To Make the Most Out of Pre-Roll Advertising

Marketing

Brand Marketing: How To Break Through the Noise

Strategy

10 Crucial User Engagement Metrics You Should Be Measuring

Events & Webinars

Webinar: Unified TV Marketing Across a Fragmented Landscape

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