Empowering Marketers from A to Z: Our New Partnership with Zeta Global
From addressing audiences to zigzagging through the funnel, driving meaningful growth for any brand requires a comprehensive, omnichannel approach. In our continual pursuit of empowering marketers with the best ad tech in the industry, we have entered into a strategic partnership with Zeta Global.
As a result of this new partnership, AUDIENCEX is now the premiere provider of Zeta’s programmatic advertising solutions for small to medium-sized enterprises. For data-driven performance marketers who have followed the evolution of Zeta’s tech stack over the last 12 years, this is exciting news. Now, for the first time ever, the world’s third largest data set — with 2.2 billion profiles — will fuel AI driven results for more marketers than ever before.
As noted by David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder, “We’ve assembled the most comprehensive programmatic advertising solution available, and we are thrilled to embark on this strategic partnership with AUDIENCEX to make best-in-class tech available to the SME market.”
Similarly, it’s an exciting time for AUDIENCEX. As noted by our CEO and Co-founder Reeve Benaron in the formal announcement, “By partnering with Zeta to service their SME clients and make their expanded tech stack available to the SME at large, we are continuing on our mission of helping SME marketers meaningfully engage their audiences & grow their businesses.”
“By incorporating Zeta’s expanded tech stack into our suite of services, we’ve once again expanded our capabilities to deliver impactful, full-funnel omnichannel campaigns for the mid-market,” said Jason Wulfson, our COO and Co-Founder. “It’s a significant day for both companies, and an even better day for marketers.”
More information about the partnership is available via the press release. Marketers interested in learning about how Zeta’s tech stack compliments our robust suite of omnichannel solutions are encouraged to reach out to their AUDIENCEX account manager or send a note to [email protected].