Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled...
Data science is ubiquitous in the advertising industry. Advertisers use data to target audiences, track ad performance, and predict consumer...
Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals,...
Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient...
In recent years, advances in machine learning have enabled artificial intelligence (AI) technology to enhance core aspects of the digital...
Augmented Reality (AR) refers to technology that adds visual and audio elements to everyday life with the help of software,...
Today, the advertising industry is changing at a rapid pace. It can be difficult to keep up with technology that...
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to...
Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...
As public concerns and governmental restrictions on traditional data collection rise, marketers have sought other methods for gathering data. One...
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