Third-party cookies have been an important component of many programmatic and digital advertising tactics for years. By now, we all...
JoinedJuly 15, 2021
Articles129
To know the actual impact of your marketing campaign and optimize your advertising spending, you must measure critical key performance...
The team at AUDIENCEX is excited to unveil a substantial expansion of our innovative AI product, AUDIENCEX Intelligence (AXi). This...
From the entire team at AUDIENCEX, we’d like to extend our warmest wishes to you this holiday season. We hope...
Brand and performance marketing strategies are constantly evolving, contributing two distinctive approaches for successful marketing campaigns. Both are critical for...
As of 2022, Gen Zers accounted for the second-highest share of the U.S. population after millennials. While many still don’t...
2024 is fast approaching, and if you’re like most marketers, you’re already thinking about how to prepare for the upcoming...
As a marketer in today’s rapidly evolving digital world, you have more options than ever for reaching your target audience....
We at AUDIENCEX are proud to be celebrating a decade of pioneering achievements in the digital advertising space. Over the...
Native advertising and sponsored content are both effective strategies for reaching target audiences. Both share the common goal of engaging...
The terms predictive modeling and machine learning are sometimes used interchangeably, especially as these tools rapidly grow and evolve to...
No matter how impactful your campaign messaging and creative may be, if it doesn’t reach the right audience, it won’t...