• March 26, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    How Advertisers Can Use Convergent TV

    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

    Programmatic

    Native Advertising and How to Use It Today

    Insights

    What Is Programmatic Marketing?

    Insights

    Programmatic Audio Advertising in This Moment

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

    Everything You Should Know About Social Media Marketing

  • Strategy
    Strategy

    How To Make the Most Out of Pre-Roll Advertising

    10 Crucial User Engagement Metrics You Should Be Measuring

    How Advertisers Can Use Convergent TV

  • Webinars
    Webinars

    Webinar: Unified TV Marketing Across a Fragmented Landscape

    Webinar: Insights into Digital Advertising for 2023

    Webinar – CTV: The Under-Leveraged Channel for Growth

  • Guides
    Guides

    How To Make the Most Out of Pre-Roll Advertising

    Q4 Marketing 2022 Guide

    Q4 2022: The Performance Marketer’s Guide

    A Guide to Full Funnel Marketing

jason wulfsohn
JoinedFebruary 10, 2021
Articles10
Insights

Accelerating Your Digital Transformation Amidst Uncertainty

With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers....
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Insights

The Power of Programmatic Native: Content Marketing Reimagined

Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but...
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Insights

Creative Married to Data is the Marketer’s Best Tool

Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...
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Programmatic

Segmenting Your Retargeting Audience to Increase Conversions

Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People...
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CreativeMarketingProgrammaticStrategy

How to Personalize Creative by Audience Segment

The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
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MarketingPaid SearchProgrammatic

Why Recency Matters in Programmatic Advertising

As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
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Programmatic

How to Stop Bot Fraud

Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity...
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InsightsMarketingProgrammatic

Why 2017 Will Be the Biggest Year Yet for Programmatic TV

The television remains the most prominent and influential screen in the home, and TV advertising is about to get a...
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Insights

Search Engine Synergy: How SEO and SEM Should Align

We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”...
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MarketingProgrammaticStrategy

3 Tips For Branding With RTB

As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...
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Zeen Widget

Strategy

How To Make the Most Out of Pre-Roll Advertising

Marketing

Brand Marketing: How To Break Through the Noise

Strategy

10 Crucial User Engagement Metrics You Should Be Measuring

Events & Webinars

Webinar: Unified TV Marketing Across a Fragmented Landscape

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  • AUDIENCEX
  • Programmatic
  • Search
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