With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers....
JoinedFebruary 10, 2021
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Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but...
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...
Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity...
The television remains the most prominent and influential screen in the home, and TV advertising is about to get a...
We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”...
As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...