Announcing a Partnership with MediaMath to Provide Self-Serve DSP Access to Performance Marketers
We are proud to announce apartnership between AUDIENCEX and MediaMath that will offer mid-tier performance marketers and agencies self-serve access to MediaMath’s industry-leading DSP, with no monthly minimums.
The MediaMath DSP offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. This unique collaboration will enable small and medium sized businesses to leverage programmatic advertising with an industry leading, self-service DSP. With this announcement, AUDIENCEX clients will now receive access to the MediaMath DSP, as well as beta products and opportunities. Self-service DSP access is available to clients in both the U.S. and Canada.
“With the rapid growth of digital advertising, performance marketers need more nimble solutions that enable them to autonomously decide the best inventory for their marketing spend, said Wilson Schaser, Director, Client Services at MediaMath. “Especially considering the ever-evolving landscape and the inevitable phasing out of third-party cookies, brands need smart, scalable targeting solutions to reach their customers, maintain consumer privacy and protect their brands.”
To complement this new DSP access, AUDIENCEX also offers a unified solution for search and social that integrates seamlessly with any programmatic initiative, along with robust support from our award-winning creative services team. This suite of products and services will, as always, be driven by our best-in-class strategy and campaign management teams.
“Partnering with MediaMath to provide customers independent access to a high-performing self-service DSP demonstrates our continued focus on delivering innovative solutions that are responsive to the evolving needs of today’s marketer,” said Jason Wulfsohn, Co-Founder and COO at AUDIENCEX. “This joint solution will enable mid-market agencies and brands to add an autonomous management solution to their existing programmatic efforts, while amplifying the intrinsic value of AUDIENCEX to scale customer reach and acquisition.”
Interested in learning more about our new MediaMath self-serve offering? Contact us!