For 17 years, the Marketing Analytics Summit has been the place for analysts, marketing technologists, and growth architects to come together and share their knowledge of the industry. The summit continues, and this year it’s hosted at Caesars Palace in Las Vegas from June 17th to the 20th!
Focused on the latest techniques, technologies, and trends, MAS Vegas covers everything from digital analytics and attribution, to AI, data, and marketing science. A mix of different session formats, including keynotes, workshops, and mentorship interactions makes this event one worth noting.
These are the sessions we’re looking forward to most:
Content Marketing Analytics: Your Secret Weapon to Improving Conversion — June 17th, 8:30am-3:30pm
Mike Moran, Senior Strategist at Solo Segment, explains the role of an analyst in identifying growth opportunities for a business, metrics that drive customer experience and power conversion, and methods to automatically improve outcomes.
Experiment Driven Culture: AI and Machine Learning in E-Commerce — June 18th, 8:30am
Kamelia Aryafar, Chief Algorithms Office at Overstock.com, discusses the requirements of building a culture to enable full integration of machine learning and artificial intelligence with business through experimentation.
Closing the Gap: Turn Insights Into Actions with Cognitive Decision Making — June 19th, 9:10am
Krishna Kallakuri, President of Diwo, talks about the decision-making process, beginning with the customer in mind while acknowledging previous business trends to visualize the next best move.
Digital Analytics Roadmap From Idea to Impact — June 19th, 11:30am
Neil Moree, Director of Digital Analytics at Lending Tree, shares how you can accelerate your own success in analytics by building vision, establishing best practices, gaining stakeholder engagement, and addressing budget concerns.
View the full event agenda here.
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