Get ready to be inspired, challenged, and transformed at the premier digital marketing conference and exhibition, or DigiMarcon for short. Hosted from May 16th to the 17th at the Toronto Marriott Downtown Eaton Centre Hotel, DigiMarcon will provide insight into emerging strategies, the latest innovative tech, and best practices to move your brand to the next level.
At DigiMarcon, guests can expect to hear from influential thought leaders in the digital marketing space. From customer engagement and user acquisition, to content marketing, targeting, and social, there’s going to be a ton of useful information.
Here’s what we’re looking forward to most:
Innovating and Understanding Consumer Trends — Day 1, 10:45am-11:25am
Cathy Fernandes, CEO of JONES, discusses the importance of using technology to enable marketers to better understand and keep up with the very smart consumer.
Advanced Media Measurement: Evolving Your Measurement Framework for Success — Day 1, 11:25am-12pm
Teresa Lewis, Senior Consultant of Advanced Measurement Services at Adobe, shares why marketers need a repeatable framework for understanding how their ads are working, which channels are best, and how to invest their time and budgets.
Big Data and How to Leverage it Effectively for Your Business — Day 1, 2:25pm-3pm
Mona Afzal, Marketing Director of Digital Transformation at RB Canada, talks about understanding data and how to use it for maximum ROI impact.
Social Media Marketing Master Class — Day 2, 9:55am-10:50am
Catalin Matei, CEO of Increase Media, explains how to approach social media to sustain results long-term and differentiate yourself from your competition.
Digital Strategy Master Class — Day 2, 11:40am-12:30pm
Jordan Markowski, VP of Digital at Edelman, delves into practical and actionable steps you can take to be a champion of sound strategic thinking within your organization.
View the full event agenda here.
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