As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to fit into, rather than disrupt, the audience experience. Offering precise, audience-specific targeting in a contextual format, native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear.
Watch on demand as Sean Surdovel, Senior Creative Strategist with Taboola’s Creative Shop, and Michel Benjamin, Senior Director of Marketing at AUDIENCEX, take a deep dive into native advertising best practices. Learn some tips and tricks to help get started with your own powerful native advertising campaigns and optimization strategies to keep in mind.
Presenters: Sean Surdovel, Senior Creative Strategist, Taboola Michel Benjamin, Senior Director of Marketing, AUDIENCEX
Where: On Demand