Rory brings a unique background to AUDIENCEX, having worked in digital advertising, content creation, influencer marketing, as well as software sales over the course of the past ten years. Rory was responsible for building two businesses in the digital space from the ground up and brings a versatile skill set to aX. Over the course of his career, he has proven that he is able to adapt to change and continue to educate his clients and colleagues. He brings a wealth of knowledge, based on a history of building and growing accounts, with prior senior level stints at Edmunds, Firefly, Genesis and Mobcrush. Rory watched the industry pivot to programmatic buying in 2015, and he has specialized in video advertising since 2012. As the digital landscape continues to shift, Rory has a unique ability to leverage past experiences and growth to meet the various needs of advertisers in the Tech, Mobile, Travel, Auto, Pharma, and CPG verticals.