As data-driven marketers, we spend a lot of time planning out our marketing campaigns. We build audience personas to understand who our target customers are, then we use those insights to build an accurate and efficient media plan. From there, we use that plan to make smart media buys that help us reach those customers and drive them down the conversion funnel.
If you are a local advertiser in Dallas or Chicago (or anywhere for that matter) targeting your local community, you may be confused if you see Kansas showing up as a high-ranking geo center in your Google Analytics. And if that’s the case, you aren’t alone.Read More