Native Migration: Flocking to Form Fitting Ads
Better ad experiences foster better ad engagement. It’s a quintessential truth of digital advertising, and a central force behind a migration to native advertising.
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Creative Married to Data is the Marketer’s Best Tool
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads more than the game itself. The biggest award show in advertising is focused on creative. The best scenes in the most famous TV show about advertising were often the creative pitches that wowed the clients.
Making a Splash: Supporting SMB Growth in 2019
Ask any business owner where they are headed in the next few years, and the responses will contain a mix of optimism, determination, and caution. When asked what the biggest impact will be on their business, the responses lend themselves to two top areas: marketing and tech.
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Succeeding with MarTech Requires Identifying Goals
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on what they would’ve done differently if they had the chance. Indeed, most of us have little time to deploy new technologies, much less pontificate about how those experiences could be improved.
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Marketing Attribution: Looking Beyond Last Click
The customer journey is a long and winding road, but so often marketing attribution models only look at a small sliver of the path to conversion.
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Digging through the Data: Improving Marketing Accuracy While Maintaining Privacy
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to improve accuracy in their campaigns and measurement while maintaining compliance with an ever increasing array of privacy laws? In short, they are investing more heavily in data.
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Top 5 Lessons from Direct to Consumer Brands
As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.
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The Importance of Testing in Advertising Campaigns
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled with the brilliant release timing of a Netflix show that turns tidying into a litmus test for joy, each new year comes with new resolutions to clean up. Marketers are no exception.
Indeed, when discussing predictions for marketing in 2019, one theme kept popping up: marketers are looking to declutter.
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Why Am I Seeing So Much Traffic in Kansas?
As data-driven marketers, we spend a lot of time planning out our marketing campaigns. We build audience personas to understand who our target customers are, then we use those insights to build an accurate and efficient media plan. From there, we use that plan to make smart media buys that help us reach those customers and drive them down the conversion funnel.
If you are a local advertiser in Dallas or Chicago (or anywhere for that matter) targeting your local community, you may be confused if you see Kansas showing up as a high-ranking geo center in your Google Analytics. And if that’s the case, you aren’t alone.
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6 Tips to Improving Client Retention After the Sale
Congratulations! Your holiday campaign was a smashing success! You kept your CPA in check while driving higher conversion volume than you were hoping for. So, now what?