Insights Archives – Page 3 of 6

December 5, 2019

The 5 Benefits of Programmatic Advertising

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.

November 20, 2019

The Top 20 Performance Marketing Strategies for 2020

The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of things to improve upon, and plan for the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare their brands for success.

November 11, 2019

Avoiding Archaic Success Metrics in Marketing

While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year. Even among the proactive, many are stuck on analytical autopilot, measuring success against archaic metrics that no longer fit their goals.

August 8, 2019

Changing Seasons and Shifting Creatives with Dynamic Content Optimization

As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday shopping season. While summer isn’t quite over and school hasn’t yet begun in most places, holiday shopping is already on marketers’ minds. Read More

search and display finding synergy together

July 25, 2019

Combining Search and Display Advertising to Boost Conversions

It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.

June 14, 2019

Stop Overlooking the Upper Funnel

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look.

June 11, 2019

How to Improve Campaign Performance with Contextual Targeting

To target ad buys based on channel or demographic information alone is to bake a cake with only half the ingredients and no instructions. Sure, something will result from the effort, but it won’t be anything to write home — or in this case, tell the client or the CMO — about.

May 11, 2019

3 Reasons Marketers are Turning to AI

As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning to artificial intelligence to help. So, how is AI being used in marketing, how common is it, and where is adoption growth expected?

There are 3 clear strategies that marketers are turning to AI for help: audience targeting, creative effectiveness, and campaign spend.

Planograms to Paths: Improving Shopper Sentiment

May 2, 2019

Improving Shopper Sentiment to Increase Conversions

Retailers have long known that the experience within their stores can greatly affect shopping behaviors. Lighting, music, end caps, and more all affect both the mood and what lands in the shopping cart. And while you can’t control the lighting or the music, the user experience is just as important for shoppers online.

April 17, 2019

The Power of Programmatic Native: Content Marketing Reimagined

Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but rather must be an integrated component of a larger engagement experience. Welcome to a new generation of native advertising – so targeted and relevant it may as well be speaking directly to you. Performance marketers have always known that to stand out they must blend in. In that spirit, native advertising has become more personalized than ever before.

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