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May 14, 2020

Webinar: Paid Search During COVID-19

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Events & Webinars, Insights, Marketing, Paid Search

The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.

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May 12, 2020

Accelerating Your Digital Transformation

  • Posted By : Michel Benjamin/
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  • Under : Advertising, Industry News, Insights, Marketing, Technology

The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled a shift in every aspect of our lives. Video chat, online streaming, telemedicine, and remote learning have taken over as we all change the way we interact with the world around us. Read More


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May 3, 2020

Programmatic Advertising vs. Real-Time Bidding (RTB)

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Insights

The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.

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April 9, 2020

Your Audience is Watching. Drive Results with CTV.

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Insights, Marketing

In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times. 

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April 2, 2020

Leveraging the Power of Digital During an Economic Downturn

  • Posted By : Michel Benjamin/
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  • Under : Advertising, Industry News, Insights, Marketing

With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? 48% of advertisers have adjusted media type usage or shifted budget among media types instead of halting advertising spend. Rather than completely cutting advertising budgets, marketers should consider different avenues for reaching their target customers. Just look at the data from 2008: brands that kept their advertising steady and remained strong in 2008 recovered 9x faster during the global financial crisis. 

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March 16, 2020

Unlocking New Revenue During Economic Downturns

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Insights, Marketing, Technology

Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals, and conferences and implementing mandatory work from home days, while universities are closing schools and moving in-person classes online. Traditional retail marketers are seeing declining revenues and categories from travel to restaurants and education are seeing unexpected contraction. As we wait for the dust to settle, what can marketers do in these uncertain times to keep business running in a semi-normal capacity and offset losses within their existing revenue models? 

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March 3, 2020

5 Digital Strategies to Turn Q4 Holiday Shoppers into Brand Loyalists

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Best Practices, Guides, Insights, Marketing

Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers? 

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February 29, 2020

CTR vs CPA: How to Determine The Right Success Metric for Your Campaigns

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Creative, Insights, Marketing

When setting up a new marketing campaign on any channel, one of the first items that needs to be identified is the KPI you will be measuring success against. These metrics will vary based on a variety of factors, including the goal of the campaign, the channels you are using, and even devices targeted.

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February 20, 2020

The Path to Improve the Programmatic Experience

  • Posted By : Michel Benjamin/
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  • Under : Insights, Marketing

While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected to reach nearly 88% by 2021, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset and experience?

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February 11, 2020

UTM Tracking Codes: What Are They and How To Use Them

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Marketing, Social

Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running a complex omnichannel marketing plan, how can you measure which of your tactics is providing the biggest return on investment? 

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