AUDIENCEX Acquires New York-based Big Buzz Marketing Group
Learn More
Learn More
AUDIENCEXAUDIENCEXAUDIENCEXAUDIENCEX
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
October 8, 2020

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights

Every consumer journey is different, and the path to making a purchase is not always the same. And this has never been more true than 2020, with the global COVID-19 pandemic changing not only the way we consume media and communicate, but the way we shop as well. As more and more consumers lean into online shopping, there are going to be even more potential customers online who may not already be familiar with your brand. In order to connect with this broad group of consumers, both prospecting and retargeting are critical tactics to a successful digital marketing campaign. 

Read More


September 29, 2020

What Is Dynamic Creative Optimization (DCO)?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Dynamic Creative Optimization, or DCO, is a form of programmatic advertising that allows marketers to personalize the creative shown to individual audiences. Rather than displaying the same creative with the exact same words to every individual, DCO relies on technology to match the best-suited ad creative to the user, based on criteria set up in advance by the marketer.  In short, DCO is a display ad technology that creates personalized ads based on data collected about the viewer at the moment of ad serving.  Through this personalization, the marketer is in effect matching the best content to the correct user, thereby optimizing the chances that the user likes what they see and is more likely to convert. 

Read More


September 3, 2020

What are Pixels and Why Do I Need to Use Them?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Insights

Chances are, you’ve heard the word pixel thrown around when it comes to monitoring advertising performance, but what exactly is a pixel and how does the tracking process work? It’s important to understand these essentials to pixel strategy when you’re thinking about campaign planning, targeting, and optimization. To help you on your way, we’ve broken down the basics of pixel tracking for you below.

Read More


August 7, 2020

What is Digital Out-of-Home (DOOH) Advertising?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Throughout the day, marketers have many opportunities to engage with consumers.

There are touchpoints that provide channels for this engagement – our computers, our televisions, our phones. As consumers move through their day, they are also physically moving through the world. When consumers are on the go, the number of channels available to reach them drops, limiting marketers to out-of-home and mobile media.

Read More


August 6, 2020

Why Do Marketers Advertise on Facebook?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights, Marketing, Social

Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.  

Read More


July 15, 2020

Webinar: Paid Social 101

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Events & Webinars, Insights, Marketing, Social

Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience? 

Read More


July 6, 2020

Accelerating Your Digital Transformation Amidst Uncertainty

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Insights, Marketing, Technology

With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers. Never in our lifetime have we seen daily life impacted so fundamentally, throughout the United States, and around the globe. 

For all the uncertainty about what the future will look like, it’s clear that it will be digital.

Read More


July 1, 2020

Driving Consumer Engagement with High Impact Mobile Ads

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Creative, Insights, Marketing

As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are most likely to take action. One of the best ways to attract these highly engaged  consumers, build brand awareness, and increase ad recall is through high impact mobile advertising.

What is High Impact Mobile Advertising?

High impact mobile ad units are designed to be interactive and encourage consumer engagement through multiple touch points and placements that consider both the mobile and tablet behavioral patterns of content consumption and the overall user experience. In referring to “high impact”, we are suggesting that a user must initiate an action within the ad in order for it to activate.

Read More


June 26, 2020

Virtual Roundtable: Digital Strategies for Success in Q3

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Events & Webinars, Industry News, Insights, Marketing

If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life, work life, vacation plans, marketing plans—everything we had previously scheduled for 2020 has been disrupted. So, where do we go from here?

Read More


June 1, 2020

The Beginner’s Guide to Connected TV Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Guides, Insights, Marketing, Technology

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home. 

Read More


‹ Prev12345Next ›Last »
RECENT POSTS:
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
CATEGORIES:
  • Advertising
  • Announcements
  • Awards
  • Best Practices
  • Company Culture
  • Creative
  • Events & Webinars
  • Guides
  • Industry News
  • Insights
  • Marketing
  • Paid Search
  • Social
  • Technology
TOPICS:
Ad Quality Advertising Attribution Awards Branding company culture Connected TV Content Marketing Contextual Targeting CPG Creative CTV CTV advertising Data digital advertising Digital Audio Digital Marketing Display DSP Dynamic Creative Optimization Engagement GDPR marketing Native Native Advertising Omnichannel OTT Paid Social Media Performance Marketing Pixels Programmatic programmatic advertising programmatic audio Q4 Campaigns Reporting Retail RTB SEM SEO social media social media marketing types of programmatic advertising Video Viewability Webinar

Los Angeles

Buffalo

Charlotte

Chicago

Dallas

Detroit

Kansas City

Miami

Seattle

St. Louis

 

HELP & SUPPORT
  • Privacy Policy
  • Advertiser Terms & Conditions
  • Creative Guidelines
  • Sitemap
COMPANY
  • News
  • Awards
  • Careers
  • Contact
RECENT POSTS
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
SUBSCRIBE
Keep up to date on the latest industry news and insights
FOLLOW US
       

© 2020 Copyright AUDIENCEX – All Rights Reserved.
Do Not Sell My Personal Information
We use cookies to improve your site experience. You can learn more in our Privacy Policy. By accepting, you consent to our cookies.

ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non Necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Save & Accept