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March 1, 2021

Advertising without Third-Party Cookies: Frequently Asked Questions

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights, Paid Search

Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that they will be removing third-party cookies from Chrome in 2022, many marketers are scrambling to understand exactly what this means for their marketing plans. 

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February 19, 2021

The Programmatic Ecosystem Explained

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Insights, Marketing

Programmatic advertising uses technology to automate the buying and selling of targeted ads online. Within the programmatic ecosystem, there are various technologies and companies that all play a specific role in the buying and selling of these ads. 

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February 18, 2021

How Will Marketing Be Affected by the Loss of Third-Party Cookies?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Insights, Marketing

Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will be removing all third-party cookies from Chrome at some point in 2022, many marketers are beginning to panic. Just how big of a deal is this, and what can marketers do to prepare for the inevitable?

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January 27, 2021

What Do the New iOS 14 Privacy Updates Mean for Advertisers?

  • Posted By : Erin Jeffery/
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  • Under : Insights

This past September, Apple unveiled its newest mobile operating system, iOS 14, ahead of the iPhone 12 release, with new features designed to increase consumer privacy. According to AppsFlyer, as of October of 2020, nearly 41% of Apple users were using iOS 14, and this number is expected to continue to increase. While this change was created with a focus on consumer privacy, the implementation of this new iOS is expected to rapidly alter the marketing ecosystem as well.

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November 10, 2020

Best Practices for Native Programmatic Advertising

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Best Practices, Insights, Marketing

Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.

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November 9, 2020

TikTok Advertising: Everything You Need to Know

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Announcements, Industry News, Insights, Marketing

TikTok is the fastest growing global destination for short-form mobile videos among Gen Z and millennial audiences. The visual app – which allows users to create and share a 15-60 second video with music, effects, and built-in filters – has shaken up the marketing world with its extraordinary virality reaching over 500 million active global users.  AUDIENCEX is happy to announce that we are now able to run campaigns on TikTok, along with the many other social media platforms available. 

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November 2, 2020

Podcast Advertising Best Practices: A Q&A with Jim Ballas, CTO, PodcastOne

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Industry News, Insights

With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Although consumers still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly – even more so in the midst of the COVID-19 pandemic.

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October 26, 2020

Which Social Media Platform is Right for Your Campaign Goals?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Guides, Insights, Social

In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media usage is on the rise – far beyond what was previously predicted. 

The ongoing uncertainty linked to this pandemic means it’s now more important than ever to be strategic about your marketing campaigns, and more specifically, how you utilize social media in order to reach your target consumer. AUDIENCEX is ready to help you optimize your social media campaigns and deliver strong performance with our new guide, “The Social Sweet Spot”, a comprehensive manual for social media marketing.

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October 21, 2020

What is Multichannel Marketing?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time. 

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October 16, 2020

CTV Retargeting: Driving More Conversions from Connected TV

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights

Connected TV (CTV) is top of mind for many marketers today. When the world shut down in March amid the COVID pandemic, CTV viewership went through the roof. As our commuting and work schedules have changed, marketing plans have also adjusted, with less being spent on out of home, and more dollars shifting to other screens in our homes. 

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RECENT POSTS:
  • Advertising without Third-Party Cookies: Frequently Asked Questions
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
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