Apple is set to release iOS 14.5 this week, so it’s important to prepare for the new privacy updates ASAP. As mentioned in our webinar, “How will iOS 14 impact Facebook advertisers?” iOS 14.5’s consumer privacy protections mean that Facebook’s targeting capabilities based on age, gender, or platform will no longer be accessible and there will be a decreased amount of data available to be used for segmentation.
Connected TV (CTV) is top of mind for many marketers today. When the world shut down last March amid the COVID pandemic, CTV viewership went through the roof. As our commuting and work schedules have changed, marketing plans have also adjusted, with less being spent on out of home, and more dollars shifting to other screens in our homes.
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that they will be removing third-party cookies from Chrome in 2022, many marketers are scrambling to understand exactly what this means for their marketing plans.
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will be removing all third-party cookies from Chrome at some point in 2022, many marketers are beginning to panic. Just how big of a deal is this, and what can marketers do to prepare for the inevitable?
This past September, Apple unveiled its newest mobile operating system, iOS 14, ahead of the iPhone 12 release, with new features designed to increase consumer privacy. According to AppsFlyer, as of October of 2020, nearly 41% of Apple users were using iOS 14, and this number is expected to continue to increase. While this change was created with a focus on consumer privacy, the implementation of this new iOS is expected to rapidly alter the marketing ecosystem as well.
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.
With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Although consumers still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly – even more so in the midst of the COVID-19 pandemic.
In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media usage is on the rise – far beyond what was previously predicted.
The ongoing uncertainty linked to this pandemic means it’s now more important than ever to be strategic about your marketing campaigns, and more specifically, how you utilize social media in order to reach your target consumer. AUDIENCEX is ready to help you optimize your social media campaigns and deliver strong performance with our new guide, “The Social Sweet Spot”, a comprehensive manual for social media marketing.
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time.