Better ad experiences foster better ad engagement. It’s a quintessential truth of digital advertising, and a central force behind a migration to native units.Read More
Ask any business owner where they are headed in the next few years, and the responses will contain a mix of optimism, determination, and caution. When asked what the biggest impact will be on their business, the responses lend themselves to two top areas: marketing and tech.
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on what they would’ve done differently if they had the chance. Indeed, many have little time to deploy new technologies, much less pontificate about how those experiences could be improved.
As the dust settles from post-holiday January returns, retail marketers are looking for ways to generate growth in Q1 and beyond. To succeed, marketers must be prepared to look beyond the confines of in-store versus online & appeal to ever-evolving shopping behaviors.
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to improve measurement accuracy while maintaining compliance with an ever increasing array of privacy laws? In short, they are investing more heavily in data.
As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.
Every week, a new article is published about the number of users who block or otherwise find ways to ignore advertisements. While advertisers can prioritize bidding into verifiably viewable inventory to ensure their ad is seen, the quest for captivating audiences doesn’t stop there.
If a campaign successfully reaches an intended individual, will their recollection of the message be positive, or will they be annoyed? The answer relies on a number of factors.
If marketers were to believe media consumption metrics as an absolute truth and a barometer for attention, it would seem that the public either never sleeps or never takes their eyes off a device.