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August 17, 2020

Webinar: Introduction to Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Announcements, Events & Webinars, Marketing, Technology

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!

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July 30, 2020

Webinar: Introduction to Pixel Tracking

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Events & Webinars, Technology

Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are.  If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are. 

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July 6, 2020

Accelerating Your Digital Transformation Amidst Uncertainty

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Insights, Marketing, Technology

With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers. Never in our lifetime have we seen daily life impacted so fundamentally, throughout the United States, and around the globe. 

For all the uncertainty about what the future will look like, it’s clear that it will be digital.

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June 1, 2020

The Beginner’s Guide to Connected TV Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Guides, Insights, Marketing, Technology

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home. 

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May 12, 2020

Accelerating Your Digital Transformation

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Industry News, Insights, Marketing, Technology

The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled a shift in every aspect of our lives. Video chat, online streaming, telemedicine, and remote learning have taken over as we all change the way we interact with the world around us. Read More


March 16, 2020

Unlocking New Revenue During Economic Downturns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Marketing, Technology

Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals, and conferences and implementing mandatory work from home days, while universities are closing schools and moving in-person classes online. Traditional retail marketers are seeing declining revenues and categories from travel to restaurants and education are seeing unexpected contraction. As we wait for the dust to settle, what can marketers do in these uncertain times to keep business running in a semi-normal capacity and offset losses within their existing revenue models? 

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February 27, 2020

Why Is Conversion Tracking Important?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing, Technology

The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient of a marketing message performs that desired action is known as a conversion. 

Conversions can take many forms, including signing up for a newsletter, going to a particular link, filling out forms, purchasing a product, or even watching a video. In order to increase conversions from your marketing efforts, it is helpful to understand what brings more conversions to the business or website. And to do this, you need conversion tracking. 

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January 21, 2020

How to Get Started With Buying Programmatic Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Technology

Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about 88% by 2021, according to forecasts from eMarketer. 

Not using programmatic ads yet? It’s time to get in on the action.

Don’t worry if you’re not sure how to get started with programmatic advertising. Here’s a quick guide to help get you under way.

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social media and programmatic advertising
January 16, 2020

Programmatic Advertising and Social Media: How They Work Together

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Paid Search, Social, Technology

Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad buying more efficient and precise. Another impactful factor for these brands is social media, which they use to interact with their current customers, find new customers, and increase brand awareness. But can these two behemoths of digital marketing work together? Indeed, they can, if you have the right tools and strategies in place.

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January 6, 2020

5 Key Trends for Digital Advertising in 2020

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Creative, Industry News, Insights, Marketing, Paid Search, Social, Technology

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year. 

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