AI Adoption: Finding a Foothold in the Funnel
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Every day, marketers lean on AI more and more. Indeed, it is running in the background of every campaign we launch, identifying audiences and finding the ideal moments and messages with which to engage them.
Typically, adoption of AI begins with a desire to improve a single aspect of an overarching marketing effort. As teams see success, AI’s foothold in their daily functions flourishes, finding its way further down the funnel.
